I'm a Senior Product Designer with 8+ years of experience turning ambiguous problems into products people actually love. I've worked across fintech, healthcare, e-commerce, and cultural institutions — always obsessing over the gap between how things feel and how they work.
From founding-stage startups to enterprise teams, I bring strategic thinking to the craft and rigour to the handoff. I believe design is a team sport — I coach, I pair, I critique, and I ship.
Evolving with every brief and built for impact, my process spans design and brand strategy — aligning vision with execution to every project.
Designing interfaces that feel intuitive from the first interaction — balancing user needs with business goals through research, prototyping, and careful iteration. Experienced building scalable design systems using AI-powered tools like Token Studio and Cursor to deliver consistent, production-ready components faster.

Building brands with purpose and clarity — from positioning and visual language to the systems that ensure consistency across every touchpoint.

Mapping the full journey, from behind-the-scenes operations to every moment a person touches your service, to design experiences that work seamlessly end-to-end.
